先搞懂：什么是 SEO 关键词布局？

姚主管8

SEO 关键词布局，简单来说就是根据关键词的搜索量、竞争度、精准度，结合网站的首页、栏目页、内页、文章页等不同页面定位，将核心词、长尾词、精准词有策略地分配到各个页面，并自然融入页面标题、正文、标签、链接等位置的过程。
其核心目的有两个：一是让搜索引擎爬虫在抓取页面时，能快速定位页面核心内容，判断页面与用户搜索词的匹配度，提升页面收录效率与排名潜力；二是让用户进入页面后，能快速找到所需信息，提升用户体验，降低跳出率。
关键词布局的核心原则是 **“一个页面一个核心主题，一个核心主题对应一组精准关键词”**，避免多个页面争夺同一个关键词，造成内部竞争，分散页面权重。
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支持一下